If not managed correctly, Google Ads is a very easy way to waste money. Using a Google Partner (someone who has sat the exams and is certified) ensures that your campaign will be managed using all best practices. The required bids for specific keywords change on a regular basis – depending on the competition for those keywords – so you need someone keeping an eye on your campaign at all times.
Through ongoing optimisation, it is a Google Ads Manager’s job to get you cheaper costs per click overtime, use ad copy that is most likely to convert and ultimately, target the right keywords that will get you conversions and give you a positive ROI.

Unfortunately not. While we can provide fairly accurate estimations, Google Ads is more of an art than a science, and it is different from client to client based on your product or service, website, keywords and processes. We are at the mercy of Google and do not have control over how much the bids for a keyword cost as it is determined by the market. In saying that, our clients stay with us for the long term because we continuously generate positive ROI.

This is different for every business, ad campaign and industry. It depends on so many factors however as a general guideline it can be anywhere between 2-8 weeks. Good management and smart planning will speed this process up.

We always set up the accounts in the client’s name/email address and give ourselves access as a manager. This way you will never lose access and you will always have your own data in the future.

Absolutely not. We work on a month-by-month basis and there is no minimum commitment for ongoing management. We are confident in our abilities and therefore give you the freedom to leave at any time.