Meet Mel

& Mathilda

Meet Mel

& Mathilda

Hi, I’m Mel, Google Ads Specialist and the founder of The Ad Factory.

After kicking off my career in agency land, I learned the tricks of the trade and found my love for performance-based digital marketing.

I am a Google Ads and Analytics certified partner who has a real passion for getting her hands dirty in data to reach business goals.

I love to work personally with the people that run their businesses. You. Just as you take pride in your business, I do too. I treat every account I work on as if it were my own.

When I’m not working, I can be found in Apollo Bay along the Great Ocean Road, spending time with friends and family or exploring an exotic country on the other side of the world.

Hi, I’m Mathilda, Google Ads Manager. 

I started my career in digital marketing 4 years ago, working for a large e-commerce company in Sydney where I learned the ropes in various marketing platforms. I was introduced to Google Ads and quickly discovered I loved data driven results. 

I joined The Ad Factory in 2022, working alongside Mel. We drive quality traffic to increase conversions for our clients using best practices.

I like to spend my days deep diving into clients ad accounts and analysing performance to find the traffic most likely to convert. I love to see results and believe communication is key to achieving optimal client goals. 

When I am not in front of my computer you will most likely find me in the ocean in the eastern suburbs of Sydney or winging my way through motherhood to a teenage son.

Mathilda

Hi, I’m Mel, Google Ads Specialist and the founder of The Ad Factory.

After kicking off my career in agency land, I learned the tricks of the trade and found my love for performance-based digital marketing.

I am a Google Ads and Analytics certified partner who has a real passion for getting her hands dirty in data to reach business goals.

I love to work personally with the people that run their businesses. You. Just as you take pride in your business, I do too. I treat every account I work on as if it were my own.

When I’m not working, I can be found in Apollo Bay along the Great Ocean Road, spending time with friends and family or exploring an exotic country on the other side of the world.

Hi, I’m Mathilda, Google Ads Manager. 

I started my career in digital marketing 4 years ago, working for a large e-commerce company in Sydney where I learned the ropes in various marketing platforms. I was introduced to Google Ads and quickly discovered I loved data driven results. 

I joined The Ad Factory in 2022, working alongside Mel. We drive quality traffic to increase conversions for our clients using best practices.

I like to spend my days deep diving into clients ad accounts and analysing performance to find the traffic most likely to convert. I love to see results and believe communication is key to achieving optimal client goals. 

When I am not in front of my computer you will most likely find me in the ocean in the eastern suburbs of Sydney or winging my way through motherhood to a teenage son.

Mathilda

SKILLS

All the key ingredients necessary to manufacture winning ads

Keyword Research
100%
Bid Optimisation
100%
Ad Copywriting
100%
Conversion Tracking
100%

Ready to start your Google Ads Campaign?